Margin calculator for your supplement brand
Choose a product and quantity, enter your selling price and channel. The calculator uses our price list and shows profit per unit, margin and how many units you need to sell to recover your start-up costs. Amounts in EUR.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price excl. VAT. Markup is profit as a percentage of the purchase price. Buying at €5 and selling at €10 excl. VAT gives a 50% margin and a 100% markup.
Why calculate with prices excluding VAT?
If you are VAT-registered, you pass the VAT on your sales to the tax authority, so your income is the selling price excl. VAT. VAT rates for food supplements differ between EU countries; check the rate with your accountant.
What should I include in one-off costs?
Start-up costs such as label design, any notification fees in your country, trade mark registration and product photos. The calculator shows how many units you need to sell to recover them.
Have something specific in mind?
Your own formula, a different dose, pack or more than 1,000 units? We will prepare a tailored quote.